Mary Slaughter - Aberdeen Report

SunTrust Case

Consider the case of Atlanta-based SunTrust, one of the nation’s largest regional banks. When Mary Slaughter joined as Chief Learning Officer in January 2009, the depths of the economic recession and public mood regarding the financial services industry were creating significant problems for the company. “Even though our performance and stability were considered ‘solid’ for the industry,” she explains, “the old saying about ‘all ships rising or falling with the tide’ holds true; we were in a sector that people simply didn’t trust,” and as a result client deposits and loyalty were both on the decline.

To see more,Click here.