Linda Richardson featured in Selling Power Magazine - Establishing a Coaching Chain

ESTABLISH A COACHING CHAIN

Coaching is the process of preparing people to succeed in achieving their objectives by providing the resources, tools and development they need to achieve their goals. Coaching is a way to accelerate productivity. While coaching is a wellunderstood role in the world of sports (every great athlete has one or more coaches), in the world of business, coaching is almost always neglected. Moreover, it has become muddled with the process of performance evaluation. While the same manager must do both, evaluation and coaching are almost opposites.

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