Learning in the Palms of Their Hands: As Seen in Learning & Training Innovations
Picture a sales rep for Pharmacia Corp. cooling his heels in a clinic's waiting room for 30 minutes, hoping to get five minutes of face time with a doctor. Instead of thumbing through some six-month-old copies of Sports Illustrated, the rep pulls out a handheld wireless device-probably a personal digital assistant (PDA) or a pocket PC rather than a smart phone-and connects to the Internet. Lo and behold, here is a fresh bulletin from corporate headquarters explaining that the Food and Drug Administration (FDA) has just changed the prescribing requirements for a competitor's drug to Pharmacia's advantage.Now there's something to talk to the physician about.
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