Perfect Selling

I can't think of a better pocket guide for sales people than this little book. It's "don't sell, help them buy" approach is not entirely new, but this is a concise, practical, easy to use presentation of techniques that work. And it has a great tag line: "Open the door. Close the deal." The five steps--"Connect," "Explore," "Leverage," "Resolve" and "Act" provide a clear organization of the material.There are brief explanations, examples of hypothetical applications and great review check sheets at the end of each chapter. My experience is that business people, and particularly those in sales,do not have the time or inclination to read many books. And when they do they want something that is easy to grasp, quickly, that will make a difference to their lives the next day. This book delivers.

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