Richardson to Attend ASTD

Richardson to Launch High Performance SellingTM Sales Training Solution at 2011 ASTD International Conference and Exposition

Philadelphia, PA — May 20, 2011 — Richardson, a leading global sales training and performance improvement firm, today announced that they will be premiering their new sales performance improvement Solution, High Performance SellingTM at the 2011 American Society of Training and Development (ASTD) International Conference and Exposition.

Held each spring, this event for workplace learning and development professionals welcomes 8,000 attendees from more than 70 countries. This year, ASTD will be held at the Orlando Convention Center on May 23, 2011 through May 25, 2011.

At the conference, Richardson will focusing on:


  • High Performance SellingTM — Richardson’s will be launching their new High Performance Selling™ program - the next generation of sales performance improvement solutions.  This program is designed to meet the needs of companies that sell in complex selling environments. High Performance Selling is a powerful sales performance improvement solution that will develop both the strategy and skills of a consultative sales process and lead to sustained behavior change and accelerated business results. It is based on best practices and current research about how customers buy and consists of the intersection of three key selling components: Process, Strategy, and Skill Building.
  • The Future of Sales Training Panel Discussion — Richardson is sponsoring a Lunch and Learn event for the Sales Training and Development attendees of the conference. The Lunch and Learn will focus on the future of sales training and will begin at 11:30 a.m. on Tuesday, May 24 in the Valencia Room at the Orlando Convention Center. The panel includes: Richardson CEO Dave DiStefano, Forrester analyst Brian Lambert, and Industry expert Tim Ohai.
  • The Sales Development Analysis Tool (SDA) — Richardson, ASTD Sales Training Drivers Group, and the Chally Group have combined their expertise to broaden ASTD’s sales force improvement portfolio to offer a combination of integrated measurement, diagnostics, and targeted sales training. The Sales Development Analysis (SDA) tool leverages three resources: ASTD’s World-class Sales Competency Model; Chally’s Talent Audit with Performance Trak, which integrates the leading Assessment of Potential (core Chally) + 360 Observed Performance (multi-rater); and Targeted Training and Development delivered by Richardson.

Please make sure to visit Richardson at booth #1414, or contact Richardson at or 215-940-9255 to learn more.

About Richardson

Richardson is a global sales performance company that helps leading organizations improve sales results. For 32 years, Richardson has been committed to supporting global clients in successfully implementing their strategies and achieving their sales objectives through a comprehensive system for sales performance improvement. Richardson’s Sales Performance SystemTM  addresses the three fundamentals of a strong sales culture: Readiness of the Organization and Talent, Development of Team Members, and Sustainment for Continuous Improvement. To learn more about Richardson’s Sales Performance System, please use the following URL: (  

About ASTD
ASTD (American Society for Training and Development) is the world’s largest professional association dedicated to the training and development field. In more than 100 countries, ASTD’s members work in organizations of all sizes, in the private and public sectors, as independent consultants and as suppliers. Members connect locally in 125 US chapters and with 20 international partners. ASTD started in 1943 and in recent years has widened the profession’s focus to align learning and performance to organizational results, and is a sought-after voice on critical public policy issues. For more information, visit