Richardson Appoints Jim Brodo to Lead Marketing Initiatives

Richardson Appoints Jim Brodo to Lead Marketing Initiatives

Philadelphia, PA — January 25, 2001 — Richardson, a leading provider of sales training and management solutions for major corporations worldwide, today announced the appointment of Jim Brodo to lead the Richardson marketing effort.

Mr. Brodo, a graduate of the Wharton School of the University of Pennsylvania, joins Richardson with over 12 years of experience in the training industry and marketing field. Mr. Brodo has held numerous marketing and product management positions, most recently developing and building SMGnet, a start-up eLearning division of Strategic Management Group. Jim has spoken on a variety of training issues and topics at industry associations and conferences, and has an extensive list of published written work in magazines and periodicals. Products under his management have been recognized for numerous industry awards of excellence.

"Richardson is a growing company with incredible potential," said Mr. Brodo. "With 20 years of experience developing content and a grounded learning approach in the instructor-led market, Richardson is poised to leverage that experience to become a major force in the eLearning space."

Mr. Brodo will be responsible for furthering the development of Richardson's marketing department. He will be driving strategic marketing plans, developing tactical marketing activities and helping create a brand management process in order to support Richardson's rapid growth strategies and entrance in the online learning space.

"We are thrilled to welcome Jim to the Richardson team," says Linda Richardson, Richardson's CEO. "Jim is a recognized leader in the training marketplace and brings a wealth of knowledge about the industry and marketing. He will be a very valuable asset in helping us continue to build our brand and grow our organization."

About Richardson

Richardson is a leading global provider of sales, sales management and customized sales training solutions. Founded by Linda Richardson and headquartered in Philadelphia, Richardson is credited with the movement to consultative sales training, and has authored books, such as, Stop Telling, Start Selling, Selling by Phone, and Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach, published by McGraw-Hill. With over 21 years of experience, Richardson offers a fully integrated curriculum, seminars, eLearning, customized training and consulting services to Fortune 1000 corporations worldwide. The Richardson approach is to partner with clients globally to create training that supports the client's business strategies and objectives and results in accelerated development and increased performance. Richardson has trained approximately 200,000 professionals in over 25 countries and supports its clients with offices throughout the U.S., with European headquarters in London and additional international offices in Singapore, Brazil and Sydney, Australia. For more information visit

Richardson Contact: 215-940-9255 or