Storytelling Training Program

Use Storytelling to Advance the Sale

As a sales professional, using stories fosters dialogues that ultimately inspire and motivate customers to take action.

Building storytelling skills helps sales professionals create momentum that leads to identifying and closing more opportunities. Implementing both a process and the skills needed to tell an effective story will enable your sales organization to overcome the status quo, make emotional connections, and highlight important issues.

Richardson’s Storytelling Training Program

Richardson’s Storytelling training program (learn more here) is an instructor-led program that enables your sales professionals with the process and skills to tell a great story that will lead to more closed business.

In the program, we provide participants with a storytelling framework that helps them to craft the setup, conflict, turning point, and resolution of a story. In addition to the framework, the storytelling for sales professionals program focuses on two areas: how to build a great story and how to tell a great story.

This video explores the benefits of using storytelling for sales professionals when they want to share data with your buyers.

To learn more about using storytelling to share important data with your buyers download the white paper: Selling with Data and Storytelling.

Sales professionals learn how to use the right words, incorporate data, use visuals, and discuss what gestures, voice, and expressions are best to use and avoid. Richardson’s Storytelling training program (learn more here) teaches the behavioral science behind why stories work and how they create an emotional connection to helps to ignite action.

As a result of participating in this workshop, your sales organization will be able to:

• • Apply techniques for delivering a customer-centric story in an engaging and animated way
  • Identify opportunities to use stories when selling to foster dialogue, encourage customers to think in new ways, and motivate them to take action
  • Describe the elements of an effective story and use those elements to structure a story that is relevant, memorable, and emotionally compelling
  • Walk away with stories you can use at multiple points in the sales process to build your credibility, raise and explore issues with customers, differentiate your organization from the competition, and demonstrate value

Program Delivery

Richardson’s Storytelling sales training program is available as a half-day or one-day instructor-led program.