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young black female executive confidently thinking about how she can help her sales managers improve their coaching to drive performance for her organization

Coaching the Coach Training Program

Work with us to build a coaching culture that drives results

Coaches who get coached are more effective leaders

Sales coaching delivers results, and sales managers who get coached are more likely to coach their team. The key to building an organization-wide coaching culture is having a common process. Richardson Sales Performance’s Coach the Coach Training program provides a process senior managers can use to prepare for and engage in successful dialogues.

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For Who

Sales Leaders
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Virtual instructor-led
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1/2 or 2 - Day ILT Workshop; One or Two 4-hour VILT Workshops

Coaching the Coach Training Program Overview

The Coach the Coach training program gives senior managers the confidence and skills to overcome common coaching challenges including:

  • Resistance from managers who feel they are too experienced to be coached
  • Reluctance from managers who feel threatened that they will not be perceived as effective if they receive coaching

Using a four-part Sprint Coaching Framework senior managers learn to provide incremental feedback directly linked to achieving business objectives.

Senior managers learn how to coach using a strategic process and questioning skills to help their sales managers self identify obstacles and create their own solutions (learn more here).

Coach the Coach Training Program Business Benefits

Upon completion of the Coach the Coach Training program your business will experience the following benefits:

  • Creation of an organization-wide coaching culture that drives business performance
  • Building a team of sales managers who serve as resources to the managers who report to them and provide more valued support, information, guidance, and reinforcement
  • Building a team of senior sales managers who continue to grow in their roles and make significant contributions to growing the business and developing client relationships
CoachTheCoach Banner Senior Management Training

Coaching the Coach Program Brochure

Find out how the Coaching the Coach program helps senior managers build skills to develop their manager's coaching skills.


Key Areas of Content

  • Developmental Coaching Process

    We provide senior managers with a Developmental Coaching process and skills to use in coaching their managers to increase business results and create a culture of ongoing development.

  • Support Senior Managers

    Ensure sales managers role model exceptional coaching skills, reinforce the business strategy, and support managers and their teams in meeting revenue goals and building long-term client relationships.

  • Next Level of Leadership Effectiveness

    Increase senior managers’ awareness of their existing coaching approach, provide them with feedback, and support them in reaching the next level in leadership effectiveness.

Deep & modern sales curriculum enables you to develop your individual sellers against role-based competencies while achieving consistency across teams.

what makes richardson sales performance different

Our customization approach ensures we fully reflect your unique selling environment while leveraging best-in-class training content to ensure efficiency and relevancy.

Program Design & Customization train stop image

A modern delivery approach that includes live and virtual training workshops in which participants learn and practice skills complemented with a digital, blended learning journey that reinforces, sustains, and certifies desired behaviors.

international sales training company

Build agile selling skills within your sales teams so that they can lead customers through a new, dynamic and digital buying journey. Agile selling skills and an outcome-focused pursuit plan are the future of selling.

agile sales skills training

Our technology provides visibility into performance so that we can measure progress and deliver real-time insights.

data driven sales performance improvement

Why Richardson

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Our Impact

  • 900Global Clients

  • 3.5M+Individuals Trained

  • 12%5-12% Increase in Revenue

  • 24%Improvement in skill efficiency

  • 35%Increase in knowledge proficiency

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