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LeadersLeadingChange Banner Change Management Leadership

Leaders Leading Change® Training

Find out how leadership training maximizes your sales training investment

Leaders who know how to demonstrate commitment to change are the key to lasting sales performance

Engaged senior leaders who actively sponsor the strategic change are central to the success of a sales training program. To support your senior leadership in their roles as change sponsors, we offer a change management leadership training workshop to help them communicate and reinforce key selling behaviors.

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For Who

Sales Leaders
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Virtual instructor-led
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1 - Day ILT Workshop; One or Two 4-hour VILT Workshops

Leaders Leading Change Training Program Overview

Richardson Sales Performance takes a systematic approach to the change management process that addresses the needs of the stakeholders upon whom the success of your initiative depends (learn more here).

Our senior consultants provide change management training that guides your leaders to define and embrace their roles in and to drive adoption of sustained behavior change.

Change Management Training Business Benefits

Participants in the Leaders Leading Change® Program will drive improved business outcomes by:

  • Being prepared to play an active, visible, and supportive role in the organizational change
  • Being ready to communicate a consistent and compelling Change Story that connects changes in salespeople’s and frontline sales managers’ behaviors to the achievement of business goals and objectives
  • Knowing how to change the dialogues that they have with their direct reports about the adoption of the new organizational change in order to reinforce new behaviors throughout all levels of the sales force
LeadersLeadingChange Banner Change Management Leadership

Leaders Leading Change® Program Brochure

Prepare your sales leaders to support truly transformational change in your organization.


Key Areas of Content

  • Assess the degree of Change

    In this workshop, we work with leaders to assess the degree of change taking place using behavior-based, open-ended adoption questions to improve the quality of their dialogues with their direct reports.

  • Build & Communicate a Change Story

    We collaborate with leaders to build a consistent and compelling Change Story, and how to communicate that story to connects changes in salespeople’s and frontline sales managers’ behaviors to the achievement of business goals and objectives.

  • Action Planning

    We work with leaders to plan immediate action to begin visibly sponsoring and managing the change within the sales organization.

Deep & modern sales curriculum enables you to develop your individual sellers against role-based competencies while achieving consistency across teams.

what makes richardson sales performance different

Our customization approach ensures we fully reflect your unique selling environment while leveraging best-in-class training content to ensure efficiency and relevancy.

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A modern delivery approach that includes live and virtual training workshops in which participants learn and practice skills complemented with a digital, blended learning journey that reinforces, sustains, and certifies desired behaviors.

international sales training company

Build agile selling skills within your sales teams so that they can lead customers through a new, dynamic and digital buying journey. Agile selling skills and an outcome-focused pursuit plan are the future of selling.

agile sales skills training

Our technology provides visibility into performance so that we can measure progress and deliver real-time insights.

data driven sales performance improvement

Why Richardson

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Our Impact

  • 900Global Clients

  • 3.5M+Individuals Trained

  • 12%5-12% Increase in Revenue

  • 24%Improvement in skill efficiency

  • 35%Increase in knowledge proficiency

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