
Leaders Leading Change® Training
Find out how leadership training maximizes your sales training investment
Leaders who know how to demonstrate commitment to change are the key to lasting sales performance
Engaged senior leaders who actively sponsor the strategic change are central to the success of a sales training program. To support your senior leadership in their roles as change sponsors, we offer a change management leadership training workshop to help them communicate and reinforce key selling behaviors.

For Who

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Duration
Leaders Leading Change Training Program Overview
Richardson Sales Performance takes a systematic approach to the change management process that addresses the needs of the stakeholders upon whom the success of your initiative depends (learn more here).
Our senior consultants provide change management training that guides your leaders to define and embrace their roles in and to drive adoption of sustained behavior change.
Change Management Training Business Benefits
Participants in the Leaders Leading Change® Program will drive improved business outcomes by:
- Being prepared to play an active, visible, and supportive role in the organizational change
- Being ready to communicate a consistent and compelling Change Story that connects changes in salespeople’s and frontline sales managers’ behaviors to the achievement of business goals and objectives
- Knowing how to change the dialogues that they have with their direct reports about the adoption of the new organizational change in order to reinforce new behaviors throughout all levels of the sales force

Leaders Leading Change® Program Brochure
Prepare your sales leaders to support truly transformational change in your organization.
DownloadKey Areas of Content
Assess the degree of Change
In this workshop, we work with leaders to assess the degree of change taking place using behavior-based, open-ended adoption questions to improve the quality of their dialogues with their direct reports.
Build & Communicate a Change Story
We collaborate with leaders to build a consistent and compelling Change Story, and how to communicate that story to connects changes in salespeople’s and frontline sales managers’ behaviors to the achievement of business goals and objectives.
Action Planning
We work with leaders to plan immediate action to begin visibly sponsoring and managing the change within the sales organization.
Why Richardson

Our Impact
900Global Clients
3.5M+Individuals Trained
12%5-12% Increase in Revenue
24%Improvement in skill efficiency
35%Increase in knowledge proficiency