Build a Coaching Culture That Drives Results
Sales coaching delivers results, and sales managers who get coached are more likely to coach their team. The key to building an organization-wide coaching culture is having a common process.
Richardson Sales Performance’s Coach the Coach Training program provides a process senior managers can use to prepare for and engage in successful dialogues.
130Global Certified Facilitators
3,500+Virtual Sessions Completed in Past 6 Months
4.7Average Facilitator Score out of 5
Coaching the Coach Training Program
The Coach the Coach training program gives senior managers the confidence and skills to overcome common coaching challenges including:
- Resistance from managers who feel they are too experienced to be coached
- Reluctance from managers who feel threatened that they will not be perceived as effective if they receive coaching
Using a four-part Developmental Coaching Framework senior managers learn to provide incremental feedback directly linked to achieving business objectives.
Senior managers learn how to coach using a strategic process and questioning skills to help their sales managers self identify obstacles and create their own solutions (learn more here).
Business Benefits of the Coach the Coach Training Program
Upon completion of the Coach the Coach Training program your business will experience the following benefits:
- Creation of an organization-wide coaching culture that drives business performance
- Building a team of sales managers who serve as resources to the managers who report to them and provide more valued support, information, guidance, and reinforcement
- Building a team of senior sales managers who continue to grow in their roles and make significant contributions to growing the business and developing client relationships
Program content is highly customized for new to experienced senior sales managers. It is available through one-half to two-day classroom delivery (Richardson Sales Performance-led or Train-the-Trainer), online eLearning, one-on-one coaching, or webinar, and a wide variety of relevant books and support materials to embed and sustain learning are also available.
Key Areas Of Content:
Developmental Coaching ProcessWe provide senior managers with a Developmental Coaching process and skills to use in coaching their managers to increase business results and create a culture of ongoing development.
Increase the Effectiveness of Senior ManagersEnsure sales managers role model exceptional coaching skills, reinforce the business strategy, and support managers and their teams in meeting revenue goals and building long-term client relationships.
Next Level of Leadership EffectivenessIncrease senior managers’ awareness of their existing coaching approach, provide them with feedback, and support them in reaching the next level in leadership effectiveness.
Program Delivery Options
Our Coaching the Coach Program is Available in the Following Modalities
Virtual Instructor-led Training that Replicates In-Person Classroom Experience
Our VILT solution leverages video and digital technology and 40+ years of sales and learning expertise. Our virtual classroom replicates the experience and impact of live, in-person training by using interactive tools such as polling, chats, and breakout groups, to ensure time for small group work like group drills and role plays.
Interactive, Instructor-led Training
Our onsite, Instructor-led workshops are an experience. We use a ‘Learn-by-Doing’ methodology, where sellers are actively participating in role plays, problem solving, and brainstorming exercises. They also receive intensive coaching and feedback throughout the onsite program by the best facilitators in the business.