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Maximize Your Sales Training Investment with Leadership Sponsorship

According to research from Gallup, 70% of change efforts do not achieve the desired outcomes. In fact, 52% fail with no evidence of change, and in some cases, change efforts result in long-term damage to the sales organization.

Central to successful organizational change are engaged senior leaders who actively sponsor the strategic change. To support your senior leadership in their roles as change sponsors, we offer a change management leadership training workshop to help them communicate and reinforce key selling behaviors.



Individuals Trained


Global Certified Facilitators


Virtual Sessions Completed in Past 6 Months


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Leaders Leading Change Training Program

Richardson Sales Performance takes a systematic approach to the change management process that addresses the needs of the stakeholders upon whom the success of your initiative depends (learn more here).

Our senior consultants provide change management training that guides your leaders to define and embrace their roles in and to drive adoption of sustained behavior change.

Change Management Training Business Outcomes

Participants in the Leaders Leading Change® Program will drive improved business outcomes by:

  • Being prepared to play an active, visible, and supportive role in the organizational change
  • Being ready to communicate a consistent and compelling Change Story that connects changes in salespeople’s and frontline sales managers’ behaviors to the achievement of business goals and objectives
  • Knowing how to change the dialogues that they have with their direct reports about the adoption of the new organizational change in order to reinforce new behaviors throughout all levels of the sales force

Key Areas Of Content:

Assess the degree of Change

In this workshop, we work with leaders to assess the degree of change taking place using behavior-based, open-ended adoption questions to improve the quality of their dialogues with their direct reports.

Build & Communicate a Change Story

We collaborate with leaders to build a consistent and compelling Change Story, and how to communicate that story to connects changes in salespeople’s and frontline sales managers’ behaviors to the achievement of business goals and objectives.

Action Planning

We work with leaders to plan immediate action to begin visibly sponsoring and managing the change within the sales organization.

Program Delivery Options

Our Leaders Leading Change® Program is Available in the Following Modalities

Virtual Instructor-led Training that Replicates In-Person Classroom Experience

Our VILT solution leverages video and digital technology and 40+ years of sales and learning expertise. Our virtual classroom replicates the experience and impact of live, in-person training by using interactive tools such as polling, chats, and breakout groups, to ensure time for small group work like group drills and role plays.

Interactive, Instructor-led Training

Our onsite, Instructor-led workshops are an experience. We use a ‘Learn-by-Doing’ methodology, where sellers are actively participating in role plays, problem solving, and brainstorming exercises. They also receive intensive coaching and feedback throughout the onsite program by the best facilitators in the business.

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Complete the form and a team member will be in touch within 24 hours. If you need immediate assistance call us at 800-526-1650.

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