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Sales Training for Pharmaceutical Companies

Richardson Sales Performance Healthcare Practice (formerly SPI Health) helps the world’s leading pharmaceutical companies adapt to the evidence-based, multi-stakeholder buying environment facing sales representatives today.

We leverage the expertise of our dedicated life sciences practice to optimize sales performance through sales training and enablement technology. As a result, we help sales organizations drive predictable revenue and profitability growth.

Our specialized sales training programs for pharmaceutical companies include:

  • Evidence-Based Solution Selling (EBSS) – provides pharma sales representatives with a repeatable and practical methodology to communicate the evidence-based value of their solution in the language of the customer.
  • Solution Selling® for Pharma – provides sellers with a clear map that the right things will be accomplished in the right manner. at the right time, with the right buyers. The program is a catalyst for developing and maintaining a high performance sales culture.
  • Major Account Planning – provides account managers with a repeatable and practical methodology for winning more business in strategic accounts and elevating the level of relationship within those accounts.



All Richardson Sales Performance Healthcare’s programs can be delivered in-person, via VILT, online, or as a blended-learning solution.

Start Planning Your Training

In this video, Brad Ansley, Vice President of Richardson Sales Performance Healthcare Practice, shares insight into our dedicated life sciences practice.

Brad Ansley - Why SPI Health

Global Pharmaceutical Sales Training Clients


Richardson Sales Performance's Recent Awards

2020 top sales training company award
selling power top sales training company 2020
smart choice sales training award