Here at Richardson, we stand ready to help our clients achieve their sales outcomes, from new customer acquisition and account growth, through excellence in customer service. We bring a team of sales savvy experts who demonstrate
authentic curiosity in learning about your business balanced with a strong point of view on what it takes to drive sales results. Our commitment to you and your team is a relentless focus on measurable results and
Richardson's Digitally Enabled Blended Architecture
Assess, Learn & Apply
We define KPIs that matter most to you and the critical selling skills you need to drive them right now. From there, we create a customized Learner’s Journey and a detailed Measurement Plan to validate impact. We then focus on engaging your sales organization in a blended learning journey that begins digitally to maximize the live workshop experience.
● Through our digital learning platform, Richardson AccelerateTM, we create engagement with sales professionals at the beginning of the development journey by revealing specific, personalized growth opportunities through the deployment of a baseline assessment tool.
● We’ve applied the concepts of videography and filmmaking to create engaging sales/buyer scenarios that demonstrate what good looks like so that sales professionals can learn the important concepts while still in the field.
● Our See It, Try It, Check It, Apply It Active Learning Model gives sales professionals not only the opportunity to learn concepts but also apply them in a mobile-first environment so that we preserve critical live workshop time for practice.
Practice & Refine
Richardson’s Connected Selling CurriculumTM is a collection of sales and service programs built to work together and build upon each other across roles and capabilities to drive a common language and clear approach for sales performance at scale. Grounded in behavioral science, our content has been re-imagined and re-tooled to address the needs of both modern buyers and salespeople.
Every Richardson program is customized so that selling best practices are taught in an exact replica of your organizations’ real selling situations. And because we’ve already taught key concepts prior to class, time is reserved for case studies, exercises, and role plays that provide a immersive environment to practice and refine skills.
Sales professionals leave class with a higher skill proficiency than a traditional approach, ready to use their newfound skills in the field.
Master & Sustain Improvement
To maximize your investment, we have created a robust sustainment suite of just-in-time assets and tools to support your sales team as they
continue in the learning journey.
We’ve built a technology-enabled solution that taps into the competitive nature of salespeople to deliver gamified customer scenarios to sales teams for 12 weeks post-workshop. As a consequence, instead of seeing memory recall drop, we actually drive recall rates from 65% to 95% in the three-month period — creating a platform for sustained performance improvement.
Our Accelerate digital platform provides a scalable and repeatable sustainment solution that doubles as an on-demand performance support tool for salespeople in the field. We ensure that behaviors modeled online and in the classroom are supported by your managers in the field. Your coaches are supported with a best-practice coaching methodology, practical tools for observation and feedback, and expert coaching advisors back on the job.
Data & Analytics
The data-driven insights we deliver to our clients are anchored in four levels of measurement: Engagement, Knowledge Retention, Behavior Change, and Business Results. Our technology platforms deliver both milestone assessments, which create baselines and benchmarks for learning, as well as real time analytics that monitor the performance of the sales transformation at both the individual and organizational level.