Richardson Sales Performance’s dedicated healthcare practice helps the world’s leading medical device companies align with the expectations of today’s healthcare buyer to drive predictable revenue and profitability growth.
We do this through sales training and enablement technology combined with the expert services of our dedicated life sciences practice.
Our solutions for medical device sales organizations include:
- Evidence-Based Solution Selling® (EBSS) – This program adds to the technical selling capabilities of the medical device sales representative. EBSS integrates the ability to connect clinical data to the product value by leveraging the principles and language of evidence-based medicine in a consultative dialogue.
- Solution Selling for Med-Tech® – This comprehensive training program helps med-tech sales professionals understand and adapt their behavior to the buyer’s situation, create compelling messaging to generate new opportunities, plan and execute value-based sales conversations, position differentiators, access decision makers, manage the events in a complex sale and negotiate more effectively.
- Major Account Planning – This training program enables account managers to develop an effective plan for generating high-value sales and raising the level of relationship in IDN’s, Managed Care Organizations, Hospital systems, and other major accounts.