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John D. Elsey

President & Chief Executive Officer

John D. Elsey is President and CEO of Richardson Sales Performance, leading the company’s global go-to-market strategy and vision around being a mission-critical resource to executive leaders who strive to improve and sustain revenue performance via world-class selling teams.

With more than 15 years of helping clients design and implement programs that drive measurable improvements to performance, John provides executive sponsorship to many of Richardson Sales Performance’s clients throughout their sales transformations. As a business executive himself, John combines his experience in skill development within the sales function with helping customers connect their human talent initiatives to what matters most — improvements in their companies’ operational metrics.

As the leader of Richardson Sales Performance’s global team, John is responsible for continuously pushing every member of the organization to deliver increasingly higher levels of satisfaction and results for a diverse range of clients. One of the fundamental ingredients to Richardson Sales Performance’s ability to achieve this goal is a genuine belief in the value of the solutions Richardson Sales Performance delivers.

“The past few years have been exciting for Richardson Sales Performance. We have brought many new training programs to the market, and created innovative ways to deliver our content. When I reflect on our success, I cannot help but attribute it to our fundamental understanding of the principles of consultative selling.  

I truly believe that our Consultative Selling training program develops a customer-centric mindset, and when you sell with the customer’s perspective in mind it has a dramatic effect, unlocking a range of understanding about personal and business needs that lead to deeper relationships, and more strategic and profitable business that sustains over time. The interesting thing about consultative selling is that the concepts are intuitive, which means sales professionals can engage and adopt the practices simply, and yet, you can study it for 20 years and still find opportunities to improve your skills. For me, this means that our program unlocks limitless opportunities for our clients in any location or industry, and in the face of any challenge.”

Prior to joining Richardson Sales Performance, John held a variety of senior executive positions for the private sector and publicly traded companies, including several Chief Executive Officer roles with global responsibilities across the US, Europe, the Middle East, Africa, and the Asia-Pacific region. As our clients’ programs span geographies, cultures, languages, and operating divisions, John applies his experience of working in these complex environments to bear, advising clients on how best to avoid predictive failure points in transformational projects and which approaches maximized return on capital and resources invested.

John resides in Philadelphia, Pennsylvania with his family. He enjoys cycling, sailing, and traveling internationally.

Thought Leadership From John Elsey

Sales Training Effectiveness

5 Factors Driving Change in Sales in 2020

Learn why success in 2020 belongs to selling organizations that can balance culture and analytics. Doing so means embracing the idea...

Sales Training Effectiveness

How Changes Will Shape Selling in 2019

Download the Brief: How Changes Will Shape Selling in 2019 to gain insights from Richardson Sales Performance's CEO, John Elsey about...

Consultative Selling Skills

How 2017 Will Shape the 2018 Sales Organization

The complexity involved in advancing a global sales organization’s approach to the market is in stark contrast to what the customer...

Sales Training Effectiveness

Brief: The Economics of Sales Training

Sales training is an investment in your company's future - but how much should it really cost? Further, what is the cost of not invest...