Solution Messaging Training Makes Sales and Marketing Conversations Meaningful
Sales and marketing professionals need more than a strong product to drive business. They need a strong message to differentiate their solution from the competition. The Solution Messaging training programme teaches a repeatable and reliable methodology that enables sales professionals and marketers to develop messages for their products and services that clearly demonstrate the ways their offerings solve customer problems and create value.
Solution Messaging training helps marketing teams change their mindset from a product and feature-centric perspective to one that emphasises the value of solutions for customers’ problems and critical business issues. The training also enables sellers to communicate the differentiated value of offerings more clearly to buyers, and thus win more opportunities, sell a broader set of the solution portfolio and close business at higher margins.
The Solution Messaging Training Programme
Solution Messaging training provides marketing and sales teams with a repeatable and practical methodology and skills for generating highly effective, solution-focused messages to customers.
Solution Messaging Training Programme Learning Objectives
Upon completing the Solution Messaging training programme sales and marketing professionals should be able to:
- Identify common difficulties in creating effective marketing messages
- Define the primary steps/components of an effective sales process and where marketing messages play a key role
- Identify and map solution components and capabilities; identify defensible differentiators
- Define key stakeholders and their unique pains
- Inventory pains addressed by a solution and distil them into a prioritised list
- Create a Solution Messaging™ Card for an identified solution
- Develop questions that could be used to help have a customer-focused diagnostic conversation
- Build a Reference Story based upon an existing customer situation
Solution Messaging Training Programme Business Benefits
Solution Messaging training drives results for your business in a variety of ways, including:
- Driving higher sales across a broader range of offerings in the product portfolio
- Execution of more successful new product launches
- Ensuring competitively differentiated messaging in marketing promotions and sales conversations
- Ensuring more efficient use of sales and marketing resources, and higher operating margins
The Solution Messaging training programme is highly customised to any level, from new to experienced sales and marketing professionals.
The programme is available in the following modalities: