Beat the Competition with Sales Presentation Skills Training
Most selling organisations spend a great deal of time and energy on creating strategies and improving skill to sell against their competitors. Yet often, the biggest competition that a salesperson faces is “no decision.”
Salespeople need to make a compelling case to get customers to act and to get them to understand the risk of doing nothing or not changing their ways. While making a compelling point can occur at any time in the sales process, a sales presentation is often the best opportunity to clearly lay out the case for change to a large group of stakeholders and motivate them to agree on moving forward.
Sales Presentation Skills Training Programme
Richardson’s Sales Presentation Skills programme helps salespeople and their teams win business by delivering a consultative, customer-focused presentation that actively involves customers. This interactive approach helps a salesperson validate, continuously throughout the sales presentation, how the customer perceives the overall message, solution, and team, while uncovering objections and evaluating how well they are differentiating from the competition. This two-way dialogue enables any adjustments to be made immediately during the sales presentation to generate more positive win rates while allowing for objections to be resolved and questions to be answered. Participants learn to manage nervousness, enhance delivery and learn a Presentation Framework to more effectively craft a persuasive message matched to customer needs. Participants can be videotaped for intensive one-on-one coaching and feedback.
Business Outcomes of the Sales Presentation Skills Programme
- Deliver a more persuasive presentation message that differentiates itself and meets customer needs to win more business quicker
- Guide the decision-making process by gaining customer feedback, making immediate adjustments, or providing information as necessary during a presentation to save deals that may otherwise be lost
Learning Objectives of the Sales Presentation Skills Programme
- Increase salespeople’s effectiveness in preparing for and delivering all types of sales presentations (formal or informal, final presentation, capabilities discussion, internal, etc.), either individually or as a team
- Learn a common Sales Presentation Framework and skills to more actively involve customers (achieve a 70/30 ratio) and receive immediate feedback on the solution, team, differentiation, pricing, and approach to allow for adjustments to win the business
- Refine both physical delivery skills and messaging skills, including presentation strategy, positioning, and differentiation
Programme Delivery
Sales Presentation Skills is available as a one or two-day instructor-led training programme with follow-up one-on-one or team Real Deal Presentation Coaching to create a winning edge for priority sales presentations.