Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

This site uses cookies to provide you with a great user experience. By clicking continue you accept our use of cookies to modify the information we collect please click here.


This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

On this page:

Develop Strong Relationships with Executive-Level Buyers

When salespeople gain a meeting with an executive-level buyer, it’s a precious opportunity. They must be prepared to create value for buyers during these valuable opportunities. This means doing more than rehashing product specs and prices that may resonate with procurement-level buyers, but that fail to hit the mark with executives.

Successful executive-level selling requires sellers to understanding their buyer and the competencies necessary for a successful conversation.

Executive-Level Selling Training Programme

Executive-Level Selling is a methodology designed to help sales professionals gain access to high-ranking decision-makers and develop lasting trust and credibility with them. For almost any significant sales opportunity, sellers must be able to gain access to decision-makers with high authority and influence in a buying organisation.

Executive-Level Selling provides methods and skills for planning the best ways to identify the right executive-level contacts to target, securing access to them, conducting useful and valuable strategic-level conversations with them and earning return access for future contact. Executive-Level Selling shows sellers how to develop stronger relationships with executive-level buyers.

Executive-Level Selling focuses on helping sellers to develop four essential skills for executive-level selling, each with their own set of useful methods and planning tools.

Executive-Level Selling Training Programme Learning Objectives

Designed to develop critical skills and methods for selling effectively to executive-level buyers, Executive-Level Selling enables sales professionals to:

    • Identify the optimal high-ranking decision-makers to contact within a buyer organisation
    • Gain access to executive-level contacts
    • Collect and process critical information needed for planning effective meetings with executives
    • Conduct valuable and insightful strategic-level dialogues with executives
    • Generate new opportunities from strategic-level conversations with executives
    • Maintain open lines of communications with executive-level buyers
    • Cultivate long-term, value-based relationships with executives

Executive-Level Selling Training Programme Business Benefits

Upon completing the training programme, your sales team will experience the following business benefits:

    • Higher win rate for sales opportunities
    • Greater influence in strategic initiatives
    • Higher relationship status with executive-level buyers

Programme Delivery

Executive-Level Selling is a highly interactive programme, designed for any sales professional who must gain access to and sell effectively to high-ranking buyers – that is, people with high levels of authority and influence in a buying organisation. It is modular and can be tailored to the unique requirements of each client.

The programme is available in the following modalities:

Want More Info?

Complete the form and a team member will be in touch within 24 hours. If you need immediate assistance call us at 800-526-1650.

    By checking this box, you agree that Richardson may communicate future thought leadership with you. You may unsubscribe from these communications at any time.

    View our privacy policy.