Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

This site uses cookies to provide you with a great user experience. By clicking continue you accept our use of cookies to modify the information we collect please click here.


This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Contact Us Contact Us

Consultative Selling Training Programme

Consultative Sales Training Dramatically Improves the Quality of Your Sales Calls

benefits of consultative sales training programs

Today’s buyers are savvy, but they need sales professionals to help them diagnose their needs and identify solutions that drive desired business results.

Your sales team needs consultative sales training to empower them to create value in the buying experience and differentiate themselves from the competition.

consultative sales training

Consultative Selling Training Programme

The Consultative Selling training programme focuses on the critical structure of a sales conversation. It provides a powerful roadmap for a successful, buyer-focused dialogue.

The Consultative Selling Framework explored in the consultative sales training programme gives sales professionals a consistent, repeatable process to more effectively execute their sales conversations.

The Six Critical Skills fuel and support the Framework, helping sales professionals demonstrate their technical excellence and use every consultative sales skill available to open more doors, better understand customer needs, more persuasively articulate value, and close more deals.

Richardson’s AccelerateTM Platform uses video-based scenarios to bring sales professionals from good to great. The video below is used in our Consultative Selling training programme to demonstrate how to overcome sales objections with a consultative approach.

For more information download the Richardson Accelerate™ brochure.

Consultative Selling Training Programme Learning Objectives

The Consultative Selling skills training programme improves your team’s performance by training sales professionals to:

  • Define Consultative Selling and explain why it is crucial to creating value and winning business
  • Apply the Consultative Selling Framework to engage buyers in a customer-focused dialogue to develop relationships and increase sales results
  • Identify the Six Critical Skills that allow sellers to apply their strengths to create a dialogue that fosters the trust needed to surface needs, communicate in a compelling way, and close business
  • Understand the science of Cognitive Dissonance and how customer objections arise and apply a model to defuse defensiveness to resolve resistance
  • Build awareness of their current approach to better understand their strengths and weaknesses and improve selling strategies and skills
  • Apply guidelines for giving and receiving feedback to ensure the ongoing development

Consultative Selling Training Programme Business Benefits

Upon completing the Consultative Selling skills training programme, your sales team will experience the following business benefits:

  • Drive increased revenue by improving close ratios for new customers and expanding business with existing ones
  • Create a competitive advantage by building a sales culture that is tightly aligned to market needs
  • Create new and larger opportunities by surfacing unrecognised needs
  • Shorten sales cycle length by driving momentum and building buyer confidence to commit

Programme Delivery

The Consultative Selling training programme is highly customized to any level, from new to experienced sales professionals, sales management, business development, and executive management.

Richardson Sales Performances’s Consultative Selling training programme is available in the following modalities:

Want More Info?

If you would like to speak with one of our sales training experts about Richardson Sales Performance's Consultative Selling Training Programme please complete the form below and a member of our team will contact you within 24 hours. If you need immediate assistance call us at 800-526-1650.