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A strong win rate is one of the greatest predictors of success in a selling organisation.

However, there are many factors that influence the win rate. Untangling and optimise each of these elements is unrealistic in the short-term. Sales leaders need a solution that can be formulated today.

In Richardson Sales Performance’s brief, A Three-Part Plan to Rescue a Falling Win Rate, we share the three key actions any sales organisation can take now to improve a diminishing win rate.

In the brief we show how to:


  • Qualify the pursuit to ensure selling resources are used efficiently
  • Build revenue teams that can respond to the customer’s numerous needs
  • Redesign the account planning process to address the customer’s changed world

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