Culture is the single most important aspect of a selling organisation.
However, the relentless pressure to deliver on immediate goals like quarterly quotas can obscure the importance of culture.
In Richardson’s brief, Building a Sales Culture, our Chief Sales Officer Steve Dodman details the three key steps to building an effective, lasting sales culture.
- The research showing the primary causes of a faltering sales culture
- The questions leaders need to ask themselves and others to determine their culture
- The science revealing the most effective way to communicate the culture
- How to sustain a strong sales culture