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Build a Coaching Culture That Drives Results

Sales coaching delivers results, and sales managers who get coached are more likely to coach their team. The key to building an organisation-wide coaching culture is having a common process.



Individuals Trained


Global Certified Facilitators


Virtual Sessions Completed in Past 6 Months


Average Facilitator Score out of 5

Coaching the Coach Training Programme

Richardson Sales Performance’s Coach the Coach Programme provides a process senior managers can use to prepare for and engage in successful dialogues.

The program gives senior managers the confidence and skills to overcome common coaching challenges including:

  • Resistance from managers who feel they are too experienced to be coached
  • Reluctance from managers who feel threatened that they will not be perceived as effective if they receive coaching

Using a four-part Developmental Coaching Framework senior managers learn to provide incremental feedback directly linked to achieving business objectives.

Senior managers learn how to coach using a strategic process and questioning skills to help their sales managers self identify obstacles and create their own solutions (learn more here).

Business Benefits of the Coaching the Coach Training Programme

Upon completion of the Coach the Coach Training programme your business will experience the following benefits:

  • Creation of an organisation-wide coaching culture that drives business performance
  • Building a team of sales managers who serve as resources to the managers who report to them and provide more valued support, information, guidance, and reinforcement
  • Building a team of senior sales managers who continue to grow in their roles and make significant contributions to growing the business and developing client relationships

Key Areas Of Content:

Developmental Coaching Process

We provide senior managers with a Developmental Coaching process and skills to use in coaching their managers to increase business results and create a culture of ongoing development.

Increase the Effectiveness of Senior Managers

Ensure sales managers role model exceptional coaching skills, reinforce the business strategy, and support managers and their teams in meeting revenue goals and building long-term client relationships.

Next Level of Leadership Effectiveness

Increase senior managers’ awareness of their existing coaching approach, provide them with feedback, and support them in reaching the next level in leadership effectiveness.

Programme Delivery Options

Our Coaching the Coach Programme is Available in the Following Modalities

Virtual Instructor-led Training that Replicates In-Person Classroom Experience

Our VILT solution uses video and digital technology and 40+ years of sales and learning expertise. Our virtual classroom replicates the experience and impact of live, in-person training by using interactive tools such as polling, chats, and breakout groups, to ensure time for small group work like group drills and role plays.

Interactive, Instructor-led Training

Our onsite, Instructor-led workshops are an experience. We use a ‘Learn-by-Doing’ methodology, where sellers are actively participating in role plays, problem solving, and brainstorming exercises. They also receive intensive coaching and feedback throughout the onsite program by the best facilitators in the business.

Want More Info?

Complete the form and a team member will be in touch within 24 hours. If you need immediate assistance call us at 800-526-1650.

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