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Richardson is founded by sales expert and New York Times Best Selling Author, Linda Richardson in Philadelphia, Pennsylvania. Established Richardson's flagship programme, Consultative Selling.
The first of 15+ Richardson books on selling skills and strategies is published.
Sales Performance International launches Solution Selling®
Richardson launches suite of sales management offerings, including the flagship programme, Developmental Sales Coaching.
Sales Performance International launches comprehensive expansion of the Solution Selling® library including over 17 programmes.
Richardson's global presence expands with international offices in the UK & APAC.
Sales Performance International launches online learning for more advanced learning support.
Creation of Richardson Annual Client Forum bringing together top sales and learning leaders from around the globe.
Sales Performance International's online learning becomes multilingual across 7 languages.
Sales Performance International Europe is created.
Sales Performance International creates SPIHealth, a dedicated Life Sciences Practice and expands to China with offices in Beijing and Shanghai.
Sales Performance International launches competency assessments service offering.
Richardson awarded the highest Brandon Hall Group Smart Choice Certification for Best in Class Sales Training.
Sales Performance International celebrates its 25th Anniversary.
Sales Performance International launches the Sales Performance Platform, SPI-1.
Richardson launches digital learning platform, Richardson Sales Performance Accelerate.
Richardson launches Team Selling Programme based on the McGraw-Hill published book Sell Like A Team: The Blueprint for Building Teams That Win Big At High Stakes Meetings.
Richardson launches three new sales training programmes, Storytelling, Prosperous Account Strategy and Intentional Pursuit Strategy.
Richardson and Sales Performance International merge within Kartesia's portfolio of companies.
Richardson and Sales Performance International announce new company name: Richardson Sales Performance.

Where we Began

Richardson Sales Performance was founded in 1978 by Linda Richardson Sales Performance, a New York Times best-selling author and pioneer of the Consultative Selling approach. From our earliest roots in financial services to our current broad portfolio of clients across industries and the globe, we have maintained a focus on one thing: helping sales organisations face their toughest challenges and drive to their number.

history of richardson sales performance
future of richardson sales performance

Where We Are Going

Our curriculum has grown from foundational selling courses to over 200 modules aimed at helping sellers find, win and grow business. Our sales management curriculum gets to the heart of driving high performing sales teams. Our delivery, which began with intensive, application based workshops has grown to an industry-leading blended offering where sellers and sales managers can learn when and where it works best for them to drive long-term results. We are known for the quality and depth of our customisation today as well as our relentless focus on driving impact.

The Team Driving Our Success

Over the years we have attracted a team of talented, sales-savvy professionals who show up every day ready to help our customers and their sales teams raise the bar. Our facilitators are a talented group of sellers themselves who dedicated their professional lives to helping others build selling skills and breakthrough critical selling moments. Our designers understand how to connect selling capabilities to sales metrics and expertly craft solutions that are fit for purpose and drive results. Our relationship managers and management teams across the company keep a clear focus on our customers and are constantly working to help them stay ahead of the pack.

We aren’t afraid to give our clients our best thinking, even if it differs from their own. And we always stand ready to support them in reaching their next level of excellence – from unprecedented growth to exceptional learning outcomes.

our team