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John D. Elsey

President & Chief Executive Officer

John D. Elsey is President and CEO of Richardson Sales Performance, leading the company’s global go-to-market strategy and vision around being a mission-critical resource to executive leaders who strive to improve and sustain revenue performance via world-class selling teams.

With more than 15 years of helping clients design and implement programmes that drive measurable improvements to performance, John provides executive sponsorship to many of Richardson Sales Performance’s clients throughout their sales transformations. As a business executive himself, John combines his experience in skill development within the sales function with helping customers connect their human talent initiatives to what matters most — improvements in their companies’ operational metrics.

Prior to joining Richardson Sales Performance, John served in sales management roles throughout the UK and Europe, and as managing director of a performance improvement company where he was responsible for building international business in cities including, London, Stockholm, Frankfurt, and Dubai.

John has also held a variety of senior executive positions for private sector and publicly traded companies, including several chief executive officer roles with global responsibilities across the US, Europe, the Middle East, Africa, and the Asia-Pacific region.

As our clients’ programmes span geographies, cultures, languages, and operating divisions, John applies his experience of working in these complex environments to bear, advising clients on how best to avoid predictive failure points in transformational projects and which approaches maximised return on capital and resources invested.

As the leader of Richardson Sales Performance’s global team, John is responsible for continuously pushing every member of the organisation to deliver increasingly higher levels of satisfaction and results for a diverse range of clients. One of the fundamental ingredients to Richardson Sales Performance’s ability to achieve this goal is a genuine belief in the value of the solutions Richardson Sales Performance delivers.

“When I reflect on our success, I cannot help but attribute it to our fundamental understanding of the principles of consultative selling. I truly believe that our Consultative Selling training programme develops a customer-centric mindset, and when you sell with the customer’s perspective in mind it has a dramatic effect. The interesting thing about this is approach is the concepts are intuitive, which means sales professionals can adopt the practices simply, and yet, you can study it for 20 years and still find opportunities to improve your skills. For me, this means our program unlocks limitless opportunities for our clients in any location or industry, and in the face of any challenge.”

John is originally from England, and now resides in Philadelphia, Pennsylvania with his family. He enjoys cycling, sailing, and traveling internationally.

Thought Leadership from John Elsey

Sales Training Effectiveness

CEO Insights: Understanding the ROI of Virtual Instructor-led Training

John Elsey, President and CEO of Richardson Sales Performance and SPI, discusses the three key factors driving the substantial ROI...

Sales Professional

5 Factors Driving Change in Sales in 2020

Learn why success in 2020 belongs to selling organisations that can balance culture and analytics. Doing so means embracing the idea...

Sales Training Effectiveness

Brief: How Changes Will Shape Selling in 2019

Download the Brief: How Changes Will Shape Selling in 2019 to gain insights from Richardson Sales Performance's CEO, John Elsey about...

Sales Training Effectiveness

Brief: The Economics of Sales Training

Does increased revenue outweigh the costs of sales training? A review of the implicit and explicit costs shows that it does. In Richar...