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Deliver Unexpected Value From Your Customer Service Team

Service professionals have unmatched insight into customers. Information learned on a service call reveals details about the customer’s concerns, needs, and interests. The customer’s tone, inflection, and word choice give the service professional a deep level of detail not seen elsewhere. Therefore, customer service professionals are an untapped resource for organisations seeking to use these details to deliver unexpected value.



Individuals Trained


Global Certified Facilitators


Virtual Sessions Completed in Past 6 Months


Average Facilitator Score out of 5

The Enhanced Service to Sales Customer Service Training Programme

Richardson Sales Performance’s Enhanced Service through Consultative Sales programme helps service professionals:

    1. Execute customer service that rises to the level of a competitive advantage
    2. Shift their mindset to view sales as a way to add additional value to the customer
    3. Position additional services and products as part of the solution

Customer service professionals must become comfortable with proactively positioning solutions. However, selling is not a familiar routine to customer service professionals. Therefore, they must be trained to change their thinking around how they approach the service call. The customer service training programme shows why making this mindset change means engaging in active listening that focuses on the cues and clues revealing where additional solutions are appropriate.

To achieve these three objectives, participants will learn to:

  • Develop self-awareness
  • Personalise the customer service experience
  • Spark the customer’s interest in an expanded solution, and more

The Enhanced Service through Consultative Sales Training Programme is available on our online learning platform.

The video below demonstrates an ineffective example of the skill of enhancing the service call by positioning additional solutions with coaching insights from our digital learning platform
The video below demonstrates an ineffective example of the skill of enhancing the service call by positioning additional solutions with coaching insights from our digital learning platform Play

For more information about our perspective on how to enhance the performance of your customer service team download the white paper: Enhancing Service through Consultative Sales.

Enhanced Service to Sales Training Programme Business Benefits

Upon completing the programme  your customer service team will experience the following business benefits:

    • Consistent execution of a structured method for transitioning from serving the immediate need to understanding broader needs
    • Realise greater economic value from the customer service call by positioning additional products and services that serve the customer’s complete needs
    • Boost customer loyalty and retention with service that relates to the customer with an authentic and personalised approach
    • Project confidence, credibility, and conviction in tone and words to convey interest, gain respect, and inspire trust
    • Improve first call resolution rates

Key Areas of Content

Engaging with Customers

We teach service professionals best practises to effectively engage with the customer and set the tone of the conversation. We teach them how to ensure a strong opening helps them connect with the customer, defuse negative emotions (if needed), foster openness, build credibility, and set them up for success.

Solving Immediate Needs

We equip service professionals with a framework to efficiently and effectively resolve the immediate need while listening to cues and clues for additional ways to create value for the customer. We teach professionals how to solve for the root issue, and not just fix the symptoms, leaving the customer feeling like they have dealt with a real person.

Enhancing Experiences Through Additional Value

In this programme, we teach professionals how to strengthen customer loyalty by taking the extra step to find new ways to help the customer gain additional value. We teach them how to proactively increase the quality of the customer experience, inspire loyalty, and expand business by acting on opportunities to help the customer access additional resources, products, or services that enhance customer value.

Resolving Objections

When faced with objections, most sales professionals react defensively or use self-serving behaviours that undermine customer trust. A consultative approach leads to not only resolving objections, but also to increasing connection with the customer and building trust and credibility. In this programme, we teach your sales professionals how to develop a positive mindset toward objections, avoid defensiveness and self-serving behaviours that undermine trust, and equip them with a four-step, customer-focused model to resolve any objection.

Content Grounded in Behavioural Science

Our content is grounded in behavioural science. The focus on behavioural science across our programme matters because we know that buyers make decisions based on both logic and emotion, an important and often overlooked component in both buying and selling. In fact, the emotional component of buying overrides the logical one. Sales professionals familiar with behavioural science concepts improve their ability to connect with customers because they have a greater understanding of their customer’s biases and their own. This helps them to more objectively evaluate opportunities and challenges, avoid aggressive behaviours, and reach their goals.

Programme Delivery Options

Our Enhanced Service through Consultative Sales Programme is Available in the Following Modalities

Virtual Instructor-led Training that Replicates In-Person Classroom Experience

Our VILT solution uses video and digital technology and 40+ years of sales and learning expertise. Our virtual classroom replicates the experience and impact of live, in-person training by using interactive tools such as polling, chats, and breakout groups, to ensure time for small group work like group drills and role plays.

Digital, Online Learning Platform Built to Inspire Sellers

This programme is available on our digital learning platform, sitting at the heart of a blended learning solution. It is built to engage and inspire sellers, provide real-time visibility into performance for sales managers, and drive long-term results.

Interactive, Instructor-led Training

Our onsite, Instructor-led workshops are an experience. We use a ‘Learn-by-Doing’ methodology, where sellers are actively participating in role plays, problem solving, and brainstorming exercises. They also receive intensive coaching and feedback throughout the onsite programme by the best facilitators in the business.

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Complete the form and a team member will be in touch within 24 hours. If you need immediate assistance call us at 800-526-1650.

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