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Customising Sales Training: Marrying Rich Content/Skills and the Client’s Best Practices

Customising sales training solutions requires thorough planning to create a balance between the skills to be taught and the insights and best practices from the client.

With a limited amount of time, facilitators spend time teaching the right things, without filling the programme with too much content that participants can’t absorb it.

Understanding the Relationship Between Content & Best Practices

In this video blog, Andrea Grodnitzky, Senior Vice President, Global Performance Solutions, discusses the relationship between teaching content and using best practices to create a well-rounded sales training program.

About the Author

As Richardson’s Chief Marketing Officer, Andrea is responsible for demand generation and value creation through strategic marketing, brand awareness, digital optimization, product launch initiatives, and market-facing thought leadership to drive sustained, organic growth. With a passion for sales and customer-centric activity, Andrea and her team work to inspire customers across the engagement lifecycle and support them in their journey to market leadership by delivering fresh perspectives to their sales challenges.

Complimentary Research: Best Practices in the Design & Delivery of Sales Training Programmes
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