Join Richardson for a complimentary webinar, Compelling Stories That Motivate Buyers to Act, on July 24th at 11:00 a.m. EST. In the webinar, attendees will learn how storytelling can incite action from the customer by positioning ideas and solutions with the familiar framework of a story.
The webinar will cover the following:
- How stories can help to make sales professionals and your solution more memorable to the customer
- A framework for focusing the customer’s attention on what’s important
- How positioning the value of a solution with narrative structure builds trust
- How to create stories that can be used at multiple points in the sales process