The guiding principles for excellence in strategic account planning
Quantitative and qualitative factors to consider in choosing accounts for strategic account planning
How to align to the customer’s strategy
Account plan execution
About the Author
Richardson is a global sales training and performance improvement company. Our goal is to transform every buyer experience by empowering sellers with critical skills so they can create value to buyers and drive meaningful conversations. Our methodology combines a market proven sales and coaching curriculum with an innovative and customizable approach to learning that ensures your sales teams learn, master, and apply those behaviors where and when it matters most — in front of your customers. It’s our job to anticipate change in your industry so that your sales team can focus on fostering long-term relationships, becoming indispensable partners for their buyers.
Complimentary White Paper: Growing Into The White Space with Strategic Account Planning