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Richardson’s Consultative Negotiations Program offers specific practices that sellers can apply in a variety of negotiations, regardless of deal size or industry. The universality of the approach is possible because it relies on the immutable truths behind how customer’s make decisions. These principles help sellers shape the customer’s perception of value while working towards a mutually beneficial outcome. With a combination of social psychology, interactive learning, and customization, learners leave training with the tools and confidence to move a commitment to a close.