Sprint Sales Coaching
Transform sales managers into leaders who inspire
Effective sales coaching training drives continuous performance improvement
Sales coaching training is an undisputed means of driving impact. However, great coaching is counter-intuitive. A sales coach needs training to understand the barriers and resistance to coaching and then build skills to effectively improve performance.
Sprint Sales Coaching Training Programme Overview
Richardson’s Sprint Sales Coaching training programme transforms the role of a Sales Manager from being the expert who directs to a coach who inspires. In the Sprint Sales Coaching training programme, sales managers gain insight into their personal biases, perceptions, communication approaches, and skill gaps that interfere with their abilities to increase accountability and strengthen performance.
Sales managers learn to use the Sprint Sales Coaching Framework, an agile sales approach that employs "selling sprints," where managers are trained to use the prepare, engage, and advance model to help their sales team self-discover ways to apply their strengths and continually grow through effective problem-solving. The result is a team of more self-aware, self-reliant, and skilled salespeople who more independently meet business goals and the creation of a culture that values feedback and inspires self-motivation. This programme arms sales managers with the process, skills, and tools needed to reinforce learning effect lasting behaviour change and improve results.
Sales Performance Platform Example: Addressing a Performance Issue
The video below is from the Sprint Sales Coaching training programme on our sales performance platform. It demonstrates an ineffective example of the skill of addressing a performance issue.
Sprint Sales Coaching Training Programme Business Benefits
Upon completing the Developmental Sales Coaching training programme, your organisation will experience the following business benefits:
- A competitive advantage from building a coaching culture that drives performance
- A discipline of “everyday coaching” that accelerates behaviour change and improves results
- Improved performance from turning routine management inspections into coachable moments
- Higher levels of self-motivation to excel so that team members take greater responsibility for their performance