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Richardson to Host Selling with Insights Workshop at Sales 2.0 Conference in Boston

Richardson will be the host of a selling with insights workshop at the Sales 2.0 Conference in Boston on July 15, 2014. The workshop will focus on how sales teams can leverage insights to provide value to customers and win more deals.

Richardson’s President and CEO David DiStefano and Senior Sales Training Consultant Kim Dean will host the session. They will focus on sharing best practices to help salespeople to be able to make a connection with prospective customers. Throughout the workshop, attendees will participate in sample exercises that teach sales teams how to generate and deliver sales insights that will create credibility and differentiate their solutions from the competition.

In the interactive workshop, participants will learn:

  • A framework for leveraging insights and creating value for customers
  • A process for personalizing Insight Messages
  • Skills for effectively presenting insights, creating needs, and shaping the customer’s thinking toward engaging in the sale
  • Risks to avoid when leveraging insights during the sales process

“In today’s market, if you want to win, you must be able to differentiate from the competition,” says Richardson President and CEO David DiStefano. “We are excited to partner with Selling Power on this event to give sales leaders the opportunity to gain insight into some of the new sales skills that Richardson believes are critical to success.”


About the Author

Richardson is a global sales training and performance improvement company. Our goal is to transform every buyer experience by empowering sellers with critical skills so they can create value to buyers and drive meaningful conversations. Our methodology combines a market proven sales and coaching curriculum with an innovative and customizable approach to learning that ensures your sales teams learn, master, and apply those behaviors where and when it matters most — in front of your customers. It’s our job to anticipate change in your industry so that your sales team can focus on fostering long-term relationships, becoming indispensable partners for their buyers.

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