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Infographic - How to Build a Sales Academy

Recently, Richardson Sales Performance partnered with Training Industry to find out what sales professionals value in a sales academy. After collecting more than 360 responses across 17 different questions, we discovered some interesting insights about what sales professionals need to succeed today.


Participants indicated that effective sales training follows a structured learning path that focuses on the long term. This structure must include many different mediums for blended learning that drives engagement among all individuals. Often, a blended approach means balancing instructor-led training with digital learning tools. These different modalities help address different sales roles within a complex selling organization. As a result, professionals are equipped to understand the market and grow existing customer relationships.

Respondents also told us that they require ways to benchmark their performance against peers. Measurements like this help sales professionals gauge how revenant their skills are in the drive to understand customer needs, present effectively, and become a trusted advisor.

We have condensed the most important findings into an infographic so you can start rebuilding your sales academy based on what in-the-field sales professionals need.

Download the Full-Size Infographic Here


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About the Author

Richardson Sales Performance is a global sales training and performance improvement company. Our goal is to transform every buyer experience by empowering sellers with critical skills so they can create value to buyers and drive meaningful conversations. Our methodology combines a market proven sales and coaching curriculum with an innovative and customizable approach to learning that ensures your sales teams learn, master, and apply those behaviors where and when it matters most — in front of your customers. It’s our job to anticipate change in your industry so that your sales team can focus on fostering long-term relationships, becoming indispensable partners for their buyers.

Download the Infographic: - How to Build an Effective Sales Academy: A Sales Professionals Perspective
Learn More About Richardson Sales Performance's Connected Selling Curriculum