As we all know, farming additional business is always desirable, but renewing existing business is essential. Planning, developing, and executing an account strategy requires skills and abilities that need to be kept current.
Richardson is excited to offer you a complimentary report called Account Management Analysis. Here is some data that you might want to read more about in this report:
47.3% of companies need improvement with farming additional revenues from existing customers.
Only 17.6% of companies said they exceed expectations when renewing business from existing customers.
Only 19% of companies said they exceed expectations in creating customer loyalty.
This report is no longer available. Please contact us to learn more about our Collaborative Account Development program.
About the Author
Richardson is a global sales training and performance improvement company. Our goal is to transform every buyer experience by empowering sellers with critical skills so they can create value to buyers and drive meaningful conversations. Our methodology combines a market proven sales and coaching curriculum with an innovative and customizable approach to learning that ensures your sales teams learn, master, and apply those behaviors where and when it matters most — in front of your customers. It’s our job to anticipate change in your industry so that your sales team can focus on fostering long-term relationships, becoming indispensable partners for their buyers.
Complimentary eBook: Growing Strategic Accounts Through Customer Co-Creation