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Webinar - Driving Key Account Growth: Planning and Execution to Access the White Space

Decreasing customer loyalty, higher expectations, and constant competitive threats are making forecasted business from your best customers anything but a certainty.

Join Richardson for a complimentary webinar, Driving Key Account Growth: Planning and Execution to Access the White Space, on August 20th at 11:00 a.m. EST.

The webinar will cover the following:

  • The guiding principles for excellence in strategic account planning
  • Quantitative and qualitative factors to consider in choosing accounts for strategic account planning
  • How to align to the customer’s strategy
  • Account plan execution

register for the webinar

About the Author

Richardson is a global sales training and performance improvement company. Our goal is to transform every buyer experience by empowering sellers with critical skills so they can create value to buyers and drive meaningful conversations. Our methodology combines a market proven sales and coaching curriculum with an innovative and customizable approach to learning that ensures your sales teams learn, master, and apply those behaviors where and when it matters most — in front of your customers. It’s our job to anticipate change in your industry so that your sales team can focus on fostering long-term relationships, becoming indispensable partners for their buyers.

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Complimentary White Paper: Growing Into The White Space with Strategic Account Planning
sales effectiveness training
Download the Prosperous Account Strategy Training Program Brochure