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CHARLOTTE, NC/ BRUSSELS, BELGIUM – December 17, 2019 — Sales Performance International (SPI), now Richardson Sales Performance, a global leader in sales performance improvement announced today the release of Conversation Genius™.

According to Jurgen Heyman, CEO at SPI , “The biggest universal challenge for sales organizations around the world is creating and maintaining high levels of ‘situational fluency’ for sales professionals. To be effective ‘consultative’ sellers, salespeople need a reflexive ability to discuss each buyer’s specific business issues, what is causing them, and which capabilities are needed to address those challenges.”

Conversation Genius™ provides an innovative technology solution to the situational fluency problem, and:

  • Incorporates direct messaging input from marketing to populate consultative conversation templates by industry and role
  • Provides an easy way for sales people to study specific business issues, their causes, and how solution capabilities address them
  • Includes an innovative game interface that allows salespeople to attain conversational certification for specific buyers within industries
  • Accelerates on boarding for new salespeople by creating rapid business fluency
  • Enables new product and solution messaging to be instantly delivered to the sales organization

Conversation Genius™ can be utilized for any selling methodology, and ensures that an organization’s brand promise and key messages are completely understood and communicated consistently across the sales channel.

Conversation Genius™ is available immediately – for more information contact us at