Richardson Launches Intentional Pursuit Strategy Sales Training Program to Help Sales Professionals Lead the Customer through the Buying Process
Philadelphia, PA — September 19, 2018 — Richardson, a leading global sales training and performance improvement company, announced today that it has launched its new Intentional Pursuit Strategy Program, a program that teaches sales teams to think and act strategically when pursuing complex opportunities in order to increase their chances of winning and to shorten the sales cycle.
The program offers a buyer-centric methodology that embraces the dynamic nature of buying today. It provides a set of strategic thinking prompts, practices, and interactive planning tools to help sales professionals make decisions, avoid traps, and take the right actions at the right time in order to move the sale forward. Leveraging insights from behavioral science, the methodology helps sales professionals to create momentum and guide the customer through the logical and emotional decision to award them the business.
Richardson’s Intentional Pursuit Strategy® Program is a blended sales training program that incorporates digital learning assets, live instructor-led workshops, and post-learning sustainment activities. In the program, sales professionals learn how to apply a buyer-centric methodology to strategic opportunity pursuit and create a differentiated buying experience that motivates the customer to buy from you.
“The buying journey has become more complex and dynamic. Effective sales professionals are responding by building a case for change that addresses each stakeholder and connects with the customer’s decision process,” explained Richardson’s CEO John Elsey. He continued, “Our new Intentional Pursuit Strategy Program shows sales professionals how to create the right intentional and proactive strategy to differentiate and execute with precision to drive the sale to close.”
Learn more about the program by clicking here.
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John Elsey, President & CEO“The buying journey has become more complex and dynamic. Effective sales professionals are responding by building a case for change that addresses each stakeholder and connects with the customer’s decision process. Our new Intentional Pursuit Strategy Program shows sales professionals how to create the right intentional and proactive strategy to differentiate and execute with precision to drive the sale to close.”