Richardson Sales Training & Sales Effectiveness System

Why Richardson

We strive to innovate our solutions to bring the greatest impact to our clients

Why Richardson? 


Richardson is one of the few sales training firms ranked “Best in Class” by Brandon Hall. We earned this distinction because our sales training and performance improvement solutions are designed – and have been proven – to drive sustained behavior change in sales teams. We have also been named as one of the Top 20 Sales Training Companies by both Training and SellingPower Magazine for numerous, consecutive years. 


Our core differentiator is the Richardson Sales Effectiveness System, a framework that allows us to address the unique needs, culture, and circumstances within your sales force and your company. Using a highly collaborative approach and proven buliding block curriculum, we focus on enabling the right sales activity and effective customer dialogues to achieve business results. Additonally, we have award winning assessments, instructional designers, and trainers in the world.


Richardson has supported global leaders in creating effective sales cultures and executing their sales strategies for over three decades. Our value lies in our time-tested expertise in coaching and developing sales and service professionals so they can better understand client needs, position client solutions, and initiate and strengthen client relationships. The breadth and depth of our blended sales training curriculum provides high-impact improvement strategies that mesh with our clients’ changing needs.


Why Are We Different? 

Our clients tell us we are unique for a variety of important reasons including:  

- Deep customization

- Industry specialization

- Interactive learning

- Extensive curriculum

- Traditional and digital delivery modalities

- Experienced and expert facilitators

- Results in initiating and sustaining change through the organization


To learn more about our key differentiators, please click on the following links: 


  • Corporate Sales Training by Industry

    Richardson prides itself on our industry specialization and the longstanding and productive partnerships we built across all major business sectors.

  • Deep Customization Process

    We offer customized sales training for your organization.

  • Facilitation Expertise

    Our trainers are recognized in the industry as exceptional facilitators and coaches.

  • Training Methodologies

    Our sales training methodolgies utilizes a process of questioning before presenting concepts and models for a complete interactive learning experience

  • Extensive Sales Training Curriculum

    We have created the broadest and deepest service, sales leadership, and extensive sales training curriculum available in the marketplace.

  • Sales Training Modalities & Delivery

    Multi-modal Training Delivery methods can be blended, standalone or may complement one another to provide an effective, seamless training solution.

  • Change Management Consulting

    The adoption of any new training, processes, or tools requires careful and well-planned change management consulting process


Sales Training Testimonials

Richardson is Different!

"Richardson is different. It is a sophisticated, global organization with a unique, adaptable and structured approach to delivering a curriculum targeted to a company’s requirements."

- Dave Stein, CEO ES Research