Sales Training and Management Training in Atlanta

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Sales Training Programs in Atlanta

Sales Training in Atlanta

Dozens of Fortune 500 and 1000 companies have established their headquarters in Atlanta, including The Home Depot, UPS, The Coca-Cola Company, and Equifax. Atlanta is a regional business center in the Southeast U.S. This region is a significant manufacturing, technology, and distribution hub, and the center of the Southeast automotive industry. Atlanta’s airport is the world’s most traveled, providing convenient access to domestic and global travelers. Atlanta’s location and supply chain infrastructure makes this city, and all of Georgia, an important gateway for connecting with customers across the nation and around the world.

Richardson offers a wide variety of sales training programs for businesses based in Atlanta and the surrounding region. We customize sales training programs for businesses by carefully considering the organizational, geographical and industry challenges facing our clients and then design a program to fit the firm's specific needs. Our sales training programs are rooted in the belief that a consultative approach is the best approach in selling. Consultative selling is all about adding value to the moments spent with customers by engaging them in a genuine needs based dialogue rather than a product focused sales pitch.

Our training programs like selling with insights, trusted advisor training, and sales negotiations training, apply the consultative selling approach to address specific training needs to help our clients master behaviors that enable them to achieve win-win outcomes in negotiations, and help sellers step into the role of trusted advisor to the companies they serve.

Another popular option for businesses in the Atlanta area are sales coaching training programs. Sales coaching training teaches sales leaders how to foster open communication with their sellers, transforming their role from a manager to a coach. Sales coaches provide constant, relevant feedback to their selling teams that improves individual seller performance.

Many Atlanta based companies have sales teams that are geographically dispersed, making classroom training prohibitive, for these organizations Richardson now offers an online sales training program called Accelerate. Accelerate teaches sellers how to use a consultative selling framework in their everyday interactions with customers in an online learning environment. Video based learning modules coupled with gamification and social elements make Accelerate a robust and effective learning platform that allows sellers to participate in training exercises no matter where they are located at times that are most convenient for them.


An Atlanta Sales Training Success Story


Sometimes even small interventions can be highly successful, as Richardson discovered when working with a hospitality company. The client operates a national hotel chain with hundreds of locations throughout North America and around the globe. Sales directors there are the frontline management team, and the business challenge was to find a way to reward and recognize them in lieu of limited opportunities for promotion or added responsibility.

Richardson is known for sales training and sales performance improvement, not as a reward and recognition company. Still, the solution tapped Richardson’s strengths and led to a successful outcome. The answer was to focus training on the directors of sales, the people to whom the sales managers reported, and help them develop excellent skills in coaching and in leading effective team meetings. These components have helped change the morale and the working environment. As the directors became more adept at coaching their people, sales managers became more open to their feedback and counsel. Sales managers also learned how to become more independent problem-solvers, thinking about how to remove barriers before going to their director for a solution.

Key to this solution was one-on-one coaching of sales directors by a Richardson facilitator, who also is an executive coach. Directors received five 15-minute telephone coaching sessions, and they participate in monthly networking opportunities to discuss best practices with other directors.

Coaching is a major component of many sales training engagements, and the Richardson Coaching Cloud™ has generated a great deal of interest among clients in Atlanta and beyond. This cloud-based platform fills the void that had existed between training and results, providing a mechanism to link coaching activities to critical outcomes and to benchmark performance along the way.


Get to Know Richardson's Atlanta Based Sales Training Experts


sales training in Atlanta - Nancy WeirNancy Weir, Regional Vice President - Connect with Nancy on LinkedIn: Nancy Weir is dedicated to helping clients succeed. She is responsible for successfully managing strategic global client relationships and for sourcing and developing new Richardson client relationships.

Nancy brings decades of experience in sales performance improvement to her clients. Beginning with understanding the client’s strategic imperatives, she meets their current needs and identifies developing needs, while providing customized, highly successful solutions to address business goals. Her depth of experience in supporting both domestic and global enterprise initiatives comes from her talents in thorough research, listening skills, and in-depth counsel that helps clients accelerate the achievement of their goals.

Nancy has experience with clients in the financial, pharmaceutical, IT, research, telecom, hospitality, and manufacturing industries, and she has worked with many Fortune 1000 companies. She is determined to help sales professionals reach their professional and personal goals while contributing to the success of their organization.

Atlanta Sales Training Expert - Ron SmithRonald Smith, Senior Training Consultant - Connect with Ronald on LinkedIn: Ron specializes in the design and delivery of tailored training programs and developmental activities to support corporate business goals and strategies. He takes his 20 years of experience and crafts interactive training programs designed to meet the specific needs of individual clients, using a high level of preparation, engagement, and rapport-building as strong teaching tools. Ron facilitates sales, negotiations, presentations, and sales management/coaching seminars for national and multinational corporations from a wide range of industries including investment banking and insurance companies. Ron is also a skilled master trainer who takes pride in his ability to train other trainers by leading Train-the-Trainer programs that leave internal personnel with the knowledge to continue enhancing the company’s sales success. Ron also conducts one-on-one and team “real deal” coaching to enhance the probability of gaining additional business and strengthening relationships.

Ron is also a successful coach with experience coaching individuals at all experience levels. Ron is known for his energetic style and his ability to tailor his approach as needed and provide precise and impactful feedback to help individuals get to their next level of performance.

Sales Training Experts in Atlanta - Greg BlackwellGreg Blackwell, Senior Training Consultant - Connect with Greg on LinkedIn: Greg brings 27 years of sales and sales leadership experience to the classroom. His street-tested instincts help him relate to participants at all levels, from the front line to the C-suite, and make the clear link between theory and real-world business results. He leverages his strength at giving in-the-moment feedback to help sales professionals see their obstacles and identify how to improve. 

Greg’s passion is to inspire clients to collaborate across departments, rather than work in silos, to tap into greater revenue potential. He believes this can be achieved within sales teams when salespeople and managers begin using the same selling techniques and skills learned from Richardson.

Years of experience at senior corporate levels makes Greg particularly adept at coaching executives. He has worked extensively at the C-level and understands this world — how powerful diplomatically delivered, focused feedback can be for these leaders. The proud parent of three Gen Xers, Greg also is skilled at helping Boomers relate to their Gen X and Millennial team members, and vice versa.


Additional Service Areas for Richardson Sales Coaching and Sales Training in Atlanta


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  • Sandy Springs
  • Cumberland
  • Hartsfield-Jackson area
  • Roswell
  • South Fulton
  • Johns Creek
  • Alpharetta
  • Marrietta
  • Smyrna
  • Stonecrest
  • Dunwoody
  • Brookhaven
  • Mableton
  • Peach Tree City
  • Peachtree Corners
  • Gainesville
  • East Point
  • Newnan
  • Redan
  • Kennesay
  • Duluth
  • Canton
  • Decatur
  • College Park
  • Rome
  • Auburn
  • Riverdale
  • Avondale Estates
  • Buford
  • Fayetteville
  • Chamblee
  • Lawrenceville
  • Tucker
  • Stockbridge
  • Griffin
  • Union City
  • Belvedere Park
  • Loganville
  • Douglasville
  • North Dacatur
  • and more!


Contact us today to learn more about our Sales and Management Training Programs in Atlanta