Houston Sales Training

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"Houston sales training clients are looking for ways to address multigenerational learning differences across the salesforce, and Richardson is doing just that. We don’t put a ‘sage on the stage’ to lecture in the classroom. We understand the learner’s journey and are flipping the classroom so they can access foundational information online – wherever they are geographically and whenever they have time – and saving classroom time for practice, feedback, redirects, and coaching.”
--Henri Barber, Regional Vice President, Richardson


Richardson Understands Sales Training Needs in Houston


sales training in texas - houston area - from richardson


Houston is largely associated with the energy sector and is home to the world’s largest medical center.

In Houston, as in Texas overall, everything just seems bigger: Texas-sized. There are more Fortune 500 company headquarters in Houston than anywhere else in the nation, save New York. Houston is a leading port city, attracting significant international business and trade. It is an exceptionally business-friendly city, with a favorable tax base, no personal income tax, and an enduring entrepreneurial spirit. Richardson has been proud to provide sales performance training solutions for its Houston area clients for over 37 years.

Houston Sales Training Programs


Multinational companies appreciate the ability to leverage Richardson’s global footprint. They tap Richardson’s breadth and scope to provide sales training for geographically dispersed sales teams and create a unified way of doing business that enhances the customer experience.

One client, a Fortune 500 company in Houston, came to Richardson because it required a large amount of specially customized training within a short time period. There were several business units, all with different go-to-market strategies, so the client needed a partner who understood the nuances and subtleties of each business approach. This is where Richardson excels, with core competencies in deep customization. Richardson also had the bench strength to mobilize a team of experienced trainers where and when they were needed.

As Henri Barber relates, he has heard the following compliment from several clients:


"Richardson understands our lines of business and holistic organizational structure better than we do internally, and they’ve helped us knock down silos to work more synergistically together."


Richardson helps sellers improve their skills by changing their behaviors to have them focus on a needs-based sales dialogue.  This needs-based sales dialouge approach is the foundation of all of the sales training programs offered by Richardson in the Houston area. Sellers learn to identify customer needs by connecting with their customers during meaningful enagements that help them identify their customer's needs, needs that are directly stated by the customer, and needs that might be hidden below the surface. This belief in the power of creating moments of genuine connections with customers is a pervasive theme through out every training program offered by Richardson.

We offer customized sales training solutions in the Houston area that focus on the following areas:

Consultative Selling


Building the foundational skills needed to effectively engage clients in needs based sales dialogues.

Click Here to Download an Informational Brochure about Consultative Selling Sales Training Programs in Houston.

Sales Negotiations


Applying the principles of approaching sales situations with a customer centric mindset to advanced negotiations techniques.

Click Here to Download an Informational Brochure About Sales Negotiations Training Programs in Houston.

Selling with Insights


Developing advanced level skills helping sellers understand when to leverage insights in strategic dialogues with customers.

Click Here to Download an Informational Brochure about Selling with Insights Training Programs in Houston.

High Performance Selling


Developing advanced selling skills to meet the needs of clients demanding more value and heavy control over the pace and direction of the sales process.

Click Here to Download an Informational Brochure about High Performance Selling Programs in Houston.

Sales Coaching Training


Teaching sales leaders to become sales coaches by helping them learn how to provide more than a typical evaluative performance review, and instead offer daily developmental feedback that is directly linked to achieving business objectives.

Click Here to Download an Informational Brochure about Sales Coaching Training in Houston.

Trusted Advisor Training


Helping sales professionals learn to develop on-going, mutually beneficial parnterships with clients through deep strategic dialogues.

Click Here to Download an Informational Brochure about Trusted Advisor Sales Training in Houston.

Strategic Account Management and Development Training


Collaborating to create a customized strategy to help you build and maintain strategic partnerships with key customers.

Click Here to Download an Informational Brochure about Strategic Account Management & Development Training in Houston.


online sales training programs in houston

Houston based corporations might also be interested in our newest innovation, an online sales training program called Richardson AccelerateTM, a cutting edge training program that can be used as a stand alone solution or in a blended learning scenario. Richardson AccelerateTM uses mobile first technology to address the needs of geographically dispersed teams and the emerging multigenerational workforce.


Meet our Houston Sales Training Team


Henri Barber, Regional Vice President – Richardson Sales Training Houston, Texas

Connect with Henri on LinkedIn

Sales Training Houston Henri Barber

Henri Barber collaborates with clients to develop customized sales training and sales coaching programs, working in and beyond the Houston area. He has several decades’ experience in sales, sales management, and global account leadership. Clients rely on Henri’s deep industry knowledge to drive sales success through best-in-class sales talent, development, and sustainment practices.

Henri’s emphasis with clients is in-depth customization of content and blended learning to make sales training “real” to sales professionals and their managers. From sales process consulting and content development to coaching and learning reinforcement, Henri works closely with Richardson’s global learning team for seamless implementation of development initiatives. Over the years, he has facilitated scores of C-level planning workshops and has led more than 100 successful solution implementations for oil and gas, transportation and logistics, high-tech, financial, industrial, utility, and publishing clients.

Henri has a bachelor’s degree in Economics from the Whittemore School of Business and holds numerous professional certifications and sales accreditations. He has served on several Boards, including the Business Development Board for Sterling Bank, and is a member of the IADC, SPE, and other professional industry societies.


Henri's favorite thing about helping clients solve sales training challenges in Houston:


"I am passionate about helping clients to differentiate themselves and be successful in a tough market. Case in point: I presented to an executive team just after they laid off a couple thousand people. I seized the opportunity to emphasize that now, more than ever, the remaining sales professionals needed to learn how to become better at what they do and to do more with less. The C-suite heartily agreed that there was no more important time to leverage Richardson’s experience to drive greater productivity, and we have done some remarkable work together since."


What you may not know about Henri:


Henri is a Boy Scout Scoutmaster who has mentored more than 70 young men to the rank of Eagle Scout. Henri is also a marathon runner, an annual participant in the two-day MS 150 fundraising bike ride, a certified rock climbing instructor, and a noted alpine climber who has ascended the Matterhorn in the Swiss Alps.


Richardson Sales Training Houston, Texas – Additional Service Areas


sales training programs in texas - houston

  • Pasadena
  • The Woodlands
  • Baytown
  • Conroe
  • Deer Park
  • Friendswood
  • Galveston
  • Lake Jackson
  • La Porte
  • League City
  • Missouri City
  • Pearland
  • Rosenberg
  • Sugar Land
  • Texas City
  • Atascocita
  • Kingwood
  • Channelview
  • Mission Bend
  • Spring
  • Alvin
  • Bellaire
  • Clute
  • Dickinson
  • Freeport
  • Galena Park
  • Humble
  • Jacinto City
  • Katy
  • La Marque
  • Richmond
  • Santa Fe
  • Seabrook
  • South Houston
  • Stafford
  • Tomball
  • Webster
  • West University Place
  • And more!


Contact us today to learn more about our sales training and performance improvement programs in Houston