Houston Sales Training

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Richardson Understands Sales Training Needs in Houston


sales training in texas - houston area - from richardson


Richardson is proud to have provided sales training in Houston for over 37 years. We meet clients’ needs with custom solutions that are as unique as the organizations and industries they specialize in.

Sales Training Programs in Houston


Richardson’s programs are customized to deliver solutions that meet the specific needs of companies searching for sales training in Houston.  Consultative selling training  is the foundation of our approach. Consultative selling teaches sellers to make the most of moments spent with customers by engaging them in a genuine needs based sales dialogue rather than a product focused pitch. Our more targeted programs like selling with insightshigh performance selling, and sales negotiations training, take the consultative selling approach a step further, teaching sellers how to achieve win-win outcomes in negotiations or step into the role of trusted advisor to the companies they serve. We also offer sales coaching training programs in Houston. Sales coaching training helps sustain behavior change within organizations by turning sales leaders into sales coaches. Individuals who complete sales coaching training learn how to provide constant and actionable feedback to their selling teams.

Meeting Client Selling Challenges in Houston

The needs of sales organizations in the Houston area are often complex. Large companies commonly found in Houston are in need of sales training soultions that address the needs of geographicaly dispersed teams selling sophisticated products to diverse clients in highly competieive verticals. Multinational companies appreciate the ability to leverage Richardson’s global footprint. They tap Richardson’s breadth and scope to provide sales training for geographically dispersed sales teams and create a unified way of doing business that enhances the customer experience. Richardson helps sellers improve their skills by changing their behaviors to have them focus on a needs-based sales dialogue. 

One client, a Fortune 500 company in Houston, came to Richardson because it required a large amount of specially customized training within a short time period. There were several business units, all with different go-to-market strategies, so the client needed a partner who understood the nuances and subtleties of each business approach. This is where Richardson excels, with core competencies in deep customization. Richardson also had the bench strength to mobilize a team of experienced trainers where and when they were needed.As Henri Barber relates, he has heard the following compliment from the client: "Richardson understands our lines of business and holistic organizational structure better than we do internally, and they’ve helped us knock down silos to work more synergistically together."


Meet our Houston Sales Training Team

Sales Training Houston Henri Barber

Henri Barber, Regional Vice President - Connect with Henri on LinkedIn: Henri brings decades’ of experience in sales, sales management, and global account leadership to his clients. His emphasis is in-depth customization of content to make sales training “real” for sales professionals. From sales process consulting and content development to coaching and learning reinforcement, Henri works closely with Richardson’s global learning team for seamless implementation of development initiatives. 

sales trainers in Houston - Nancy SellsNancy Sells, Senior Training Consultant - Connect with Nancy on LinkedIn: Nancy helps take Richardson’s clients in new directions,strategically and geographically by calling on her experiences working with companies around the globe while representing the world’s largest commercial news distribution service. In an engagement with a firm specializing in electronic distributions, she worked with the CIO to create a platform where technical experts and sales professionals could collaborate, and developed weekly training for software developers whose expertise was vital to selling this product line.

sales trainer Houston - Lynn NeillieLynn Neillie, Senior Training Consultant - Connect with Lynn on LinkedIn: Lynn creates high energy and engagement in every workshop she facilitates. Her expertise is based on her own professional services sales experience and operating her own business. Among the highlights of Lynn's long tenure with Richardson is an engagement when she established a virtual sales coaching program for global sales leaders in an organization selling network equipment to help their teams deliver higher quarterly and annual results.

Sales Trainers in the Houston AreaDr. Andy Neillie, Senior Training Consultant - Connect with Andy on LinkedIn: Andy has expertise in leadership development and developmental sales coaching, face-to-face and telesales training, strategic relationship management, and sales negotiations. Andy has led multiple successful engagements with Richardson. He was the Lead Trainer on a two-year, enterprise-wide Sales Masters program for a large, multinational technology company. The program transformed the sales and sales management culture from a “hard sale” approach into a customer-centered, solution-focused approach. 

Sales training in Houston - Nancy CorcoranNancy Corcoran, Senior Training Consultant - Connect with Nancy on LinkedIn: Nancy works with multinational clients across a variety of industries to deliver training programs in consultative selling, telesales, sales coaching, negotiations, and presentations. Nancy helps her clients learn to communicate more effectively with their customers and prospects. She believes with client-focused dialog, a company can offer its clients better solutions. For a large defense contractor, she developed a program in which everyone involved in the sales process — from sales executives to technology experts — were trained in how to work as one sales team.


Richardson Sales Training Houston, Texas – Additional Service Areas


sales training programs in texas - houston

  • Pasadena
  • The Woodlands
  • Baytown
  • Conroe
  • Deer Park
  • Friendswood
  • Galveston
  • Lake Jackson
  • La Porte
  • League City
  • Missouri City
  • Pearland
  • Rosenberg
  • Sugar Land
  • Texas City
  • Atascocita
  • Kingwood
  • Channelview
  • Mission Bend
  • Spring
  • Alvin
  • Bellaire
  • Clute
  • Dickinson
  • Freeport
  • Galena Park
  • Humble
  • Jacinto City
  • Katy
  • La Marque
  • Richmond
  • Santa Fe
  • Seabrook
  • South Houston
  • Stafford
  • Tomball
  • Webster
  • West University Place
  • And more!


Contact us today to learn more about our sales training and performance improvement programs in Houston