Objection Resolution Model: Why is it important?

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Objection Resolution Model: Why is it important? It is crucial for sales reps to be able to handle and recover from objections because they are unavoidable. Join us as Andrea Grodnitzky, Senior Vice President, Global Performance Solutions, discusses the purpose of the Objection Resolution Model and its ability to establish credibility for a sales rep who can consultatively deal with resistance from a prospect or client. 

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