Richardson Training: Who We Are

Inside Richardson

Richardson is dedicated to helping organizations around the world to improve their sales performance

At Richardson, our depth and breadth of work with Fortune 1000 clients gives us a clear view into the challenges faced by today’s sales forces. We are a global sales training and performance improvement company that helps you achieve sales results through selection, process and methodology consulting, sales training, talent development, and change management.

Our team of experts can help you select the right initiatives, deeply customize our sales training solutions to fit your world, and excel at delivering your training through our network of top-rated facilitators, who have frontline industry experience in sales, sales management training and sales training. Most importantly, we can help you create effective learning systems, transfer training out of the classroom to the workplace, lead and manage the required change efforts, and measure for results – all to maximize the investment you’ve made in your sales force.

Richardson gets to the heart of the matter through customized sales training programs that develop salespeople in two crucial areas for success:

1) Engaging in the right sales activities

2) Conducting compelling customer dialogues

Together, these elements form the core of the Richardson Sales Effectiveness System

STEP 1 – We DEFINE critical selling behaviors in your sales process

STEP 2 – We engage sellers to LEARN through a custom sales training curriculum.

STEP 3 – We drive CHANGE through sales coaching and sustainment tools.

STEP 3 – We MEASURE business outcomes through ongoing data collection and evaluation of training.

Richardson helps salespeople break through the challenges of an increasingly complex selling environment to engage customers in meaningful ways. Dialogue skills are honed on several levels, incorporating the emotional intelligence necessary to understand, express, and respond appropriately to the customer’s emotions – and the salesperson’s own emotions.

Dialogue matters, as we’ve found in our own Voice of the Customer surveys. In more than 80% of wins, customers have given our salespeople the highest ratings in categories of “knowledgeable” and “consultative” – proof positive as predictive drivers of sales success.

At Richardson, we develop truly customized programs that change behaviors and provide measurable results. From assessing talent and developing sales teams through verifiable outcomes, coaching, and reinforcement, we employ effective learning methodologies that draw on the best of interpersonal interactions and digital technologies.

Contact Richardson to begin an important dialogue about improving the effectiveness of your sales force to achieve business goals.

Download our Sales Effectiveness Curriculum Guide

Honored to be Named One of the Top Sales Training Companies

Richardson has been recognized as one of the world's top sales training companies

Richardson Executive Team


Richardson's Executive Team is dedicated to meeting the needs of our clients around the world.