Creating a Coaching Culture

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Sales coaching can lead to greater productivity and improved sales results. So, how do you transform your company into an organization that has a true coaching culture? These tips will help you get started.

  • Senior leadership must buy into the value of coaching
  • Senior leadership must hone their own coaching skills
  • Senior leadership must hold themselves and their team accountable to coaching
  • Coaching should be a topic in meeting agendas and corporate communications
  • Executives should spotlight coaching success
  • All levels of management should build coaching skills and provide it to their team and their peers
  • Train everyone on the team to give and receive feedback – coaching is not unilateral
  • Identify coaching champions
  • Senior leadership should encourage feedback up
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