SunTrust Bank – Playing to Win, Building Strong Client Relationships

Business Challenge:
To support a client relationship approach that puts as much emphasis on service as on sales

SunTrust Banks, Inc., is one of the nation’s largest commercial banking organizations. Headquartered in Atlanta, Georgia, SunTrust serves a broad range of consumer, commercial, corporate, and institutional clients. It operates an extensive branch and ATM network throughout the Southeast and Mid-Atlantic states and an array of technology-based, 24-hour delivery channels. Its primary businesses include deposit, credit, and trust and investment management services; through subsidiaries, it provides mortgage banking, insurance, brokerage, equipment leasing, and capital markets services.

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