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Thought Leadership

Thought Leadership

Under the thought leadership of Founder Linda Richardson, Richardson has established itself as a true innovator and leader in sales training.

Richardson’s unique approach to sales training is a time tested and proven methodology that has been successfully implemented by literally hundreds of global companies and millions of people around the world. Richardson’s skill-based Consultative Sales Training Curriculum changes behavior by changing how sales professionals think and act about their sales process, strategies, and dialogue. Richardson not only focuses on the “what” to do, but goes to a deeper level with a strong focus on “how” to do it and relevant application. This skill-based approach, combined with the groundbreaking customization and coaching, delivers critical ROI for Richardson clients by accelerating behavior change.

In addition to being credited with originating the Consultative Selling concept, Linda Richardson has impacted the sales training industry and has influenced countless numbers of sales professionals and their managers through her nine best-selling books. Ms. Richardson is continuously asked to speak at conferences, is quoted extensively in industry journals, and has been honored with a Lifetime Achievement Award for Training Excellence by Selling Power magazine. She has also been recognized as one of the Top 20 Influencers in Training by Training Outsourcing.com.

Linda has also built a team of seasoned professionals possessing years of both training and selling experience to help ensure a commitment to continuous research into salesforce issues and the development of leading-edge solutions. Since 1994, Richardson has been affiliated with The Wharton School of the University of Pennsylvania, where Linda Richardson continues to teach Relationship Selling and utilize our Richardson QuickSkills™, in a part of the accredited graduate course. Linda now serves as Executive Chairman and David DiStefano, a 14-year Executive with Richardson who worked closely with Linda, is now President and CEO.

Thought Leadership

“Selling Power has followed Linda Richardson’s career for many years and written about her pioneering achievements in leading sales teams to higher levels of productivity through innovative training. What makes her stand out is the ability to continually stretch and grow to remain the undisputed industry leader.”

Gerhard Gschwandtner, Publisher and Founder of Selling Power magazine, recognized Linda’s extraordinary contributions