Richardson - The Power to sell

James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over eight years of eLearning experience to this position where he oversees all marketing and communications efforts for the organization including strategic planning, public relations, advertising, and brand strategy. Jim is currently focused on updating the corporate identity through new name, Web site, messaging, and marketing materials. In addition, he is responsible for helping lead the marketing efforts of Richardson QuickSkills™ eLearning and Richardson SkillGauge™ diagnostics, as well as managing channel strategies, wireless learning products, and strategic partnerships.

Prior to joining Richardson, Jim served as Managing Director and Senior Vice President of Marketing at SMGnet, where he managed business development, strategic marketing, product development, and product branding.

Jim has been featured in several publications including Computerworld, New Media Magazine, Exhibitor Magazine, and Selling Power magazine for his expertise in the training and online learning fields. Additionally, his eLearning products have won numerous industry awards of excellence from Human Resource Executive, New Media Magazine, Brandon-Hall, Elearning! magazine and the New York Festivals.

Jim's published articles include "Training over the Internet," "Creating an Online Strategy," and "Hype Meets the Reality of Online Learning." He has also spoken on eLearning at several training conferences and industry association functions such as ASTD and TechLearn.

Jim is a graduate of the Wharton School of the University of Pennsylvania where he majored in marketing and international business.