Compelling Presentations
In Richardson's Compelling Presentations participants learn how to prepare, design, and deliver persuasive presentations in a unique format that combines memorable storytelling with compelling visuals. As a result of mastering this unique format, audiences will not only remember the presentation, they will find the key messages compelling — differentiating you and your organization in a competitive economic environment.
Duration: The course can be customized to half-day and two-day formats, if desired.
Audience Intended for: Anyone who has to give presentations to external or internal clients, including executive-level presentations.
- Sales Manager
- Sales VP
- Inside Sales
- Direct Sales
- Account Executive
- Manager
- Executive
Language(s) Available:
- English
- Spanish
- French
- Italian
- Japanese
Tools Available with Course: Compelling message planner, example design decks, and Internet-based resource guide.
Outline of the Course: Upon completion of the course, participants will be able to present to key client and executive audiences in a unique storytelling and visual format by:
- Defining the needs of the target audience for this presentation
- Designing a series of key messages that resonate with the audience’s needs
- Presenting these key messages in a memorable storytelling format that grabs and holds attention
- Integrating those key messages with compelling visuals that reinforce the messages
- Producing the compelling visuals using the latest visual design concepts and common Internet-based resources
- Identifying best practices for delivering compelling presentations
- Delivering the compelling presentation and receiving expert-level coaching
- Incorporating key values into a personalized presentation style
Business Results: As a result of active participation in this training and continuous reinforcement back on the job from management and colleagues, your organization will benefit by:
- Developing a presentation format that differentiates it in the marketplace
- Grabbing and sustaining audiences’ attention so that key messages are remembered long after the presentation
- Maximizing participants’ professional presence and relating skills with the audience
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