Richardson - The Power to sell

Sales Leads: the Good The Band and the Opportunity

Clearly, leads may take many forms and be classified on many levels. Marketing automation tools like Genius, Marketo, Eloqua, and others that track user movements and visits to websites make the collection of leads a snap. Yet, knowing what to do with these various names and pieces of information and aligning them within a company’s sales process can be remarkably complex.

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