Quoted from Sales and Marketing Management Magazine
The December issue of Sales and Marketing Management Magazine features an article called BEAT THE TRAINING BLAHS, How to raise your rep’s enthusiasm for sales training. The article focuses on some interesting and creative ways to motivate sales professionals when attending Sales Training. The article highlights a number of quotes from Richardson's VP, Marketing, Jim Brodo including:
"Jim Brodo, vice president of marketing at Richardson, a sales training and consulting firm based in Philadelphia, helped one manufacturing company overcome negative attitudes by giving participants bobblehead dolls resembling call center agents to display on their desks. The bobblehead buzz spread by word of mouth until every training sign-up sheet was full. Another client of Brodo's that had sponsored the Athens 2004 Olympic Games gave out gold-, silver-, and bronze-level prizes for attendance."
"When you can say, 'James sold another $10 million because of the program,' then it becomes a proven commodity," Brodo says. "All of a sudden it's something they need to go to."
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